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Diamond Shapes Guide

A Style for Every Story

A diamond’s shape is more than a cut; it’s a style statement. Each shape has its own look, sparkle pattern and personality. Whether you lean towards timeless classics or something bolder, there’s a shape for you.


Most Popular Diamond Shapes

The most sought-after shapes, each with its own character:

Shape Style Sparkle and notes
Round Classic, timeless Maximum brilliance, the most popular shape
Oval Elegant, elongated Flattering on the finger, looks larger per carat
Cushion Romantic, vintage Soft corners, antique charm
Emerald Sleek, sophisticated Step-cut facets with a hall-of-mirrors effect
Princess Modern, geometric Sharp sparkle with square lines
Pear Graceful, distinctive Teardrop shape that lengthens the finger
Marquise Bold, regal Dramatic length, makes the most of carat weight
Radiant Glamorous, bright Square or rectangular with extra facets for sparkle
Asscher Art Deco, elegant Vintage-inspired square with step cuts
Heart Romantic, playful Rare and expressive, a true symbol of love

The Real Gem tip: oval and cushion shapes offer excellent value per carat and a fresh twist on tradition.


Choosing Your Shape

When choosing a shape, think about:

  • Personal style: classic, modern, vintage or bold?
  • Hand and finger shape: elongated shapes like oval, pear and marquise lengthen the fingers
  • Setting: some shapes suit a halo, solitaire or vintage setting better than others

In the end, the best shape is the one you love.


Our Diamonds

We offer diamonds in the most popular and timeless shapes, in both ready-to-wear and bespoke pieces, and we’re happy to help you choose.

  • Natural and lab-grown diamonds, always clearly labelled
  • Shapes available across rings, necklaces, earrings and bracelets
  • Bespoke designs for rarer or fancy shapes